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How digital value-added concepts help in B2B eCommerce
Today’s decision-makers in B2B purchasing processes discover, compare and make purchases online. This makes an online shop almost a must-have for B2B companies. We have compiled three examples from the B2B environment that show where the journey in B2B commerce is headed.
20.08.2019
Why data economy and successful online marketing is not a contradiction in terms
Companies that want to use customer data sparingly and responsibly for targeted online marketing are faced with several societal and legal challenges.
Three learnings from the success story of Opinary
Leveraging the reader’s opinion to gain more relevant reach.
16.08.2019
Is your shop secure against written warnings?
Legal services put you on the safe side.
14.08.2019
Why e-mail marketing has become far more than just e-mail marketing
Like advertising banners, e-mail marketing comes from the original generation of digital marketing and it retains high status. With profound technology and a lot of expert knowledge, the e-mail makes your marketing mix better than ever.
13.08.2019
Between likes and hashtags: What really matters when choosing the right influencer
With growing complexity and a rising enthusiasm of many brands for the topic influencer marketing, it makes sense for marketing experts from companies to take a closer look at what really matters for successful influencer cooperations.
12.08.2019
Speed of innovation in medium-sized companies: agile like Amazon
The motto is: doing!
09.08.2019
10 tips for improving product data on amazon
Of images, bullet points and descriptions: Consistent data optimization ultimately boosts sales.
07.08.2019
5 steps for the optimal handling of customer reviews
The reputation of a company is increasingly in the hands of consumers. We show you how to manage reviews in order to keep your company’s reputation intact.
06.08.2019
Which shop system fits? Online shop solutions in comparison
How to find the right e-commerce shop system?
02.08.2019
How the digital agency of the future will work
Agency landscape is changing rapidly. Digital agencies in particular must constantly reinvent themselves, build up special knowledge and cover more disciplines in order to remain competitive. Where is the digital agency of the future heading?
01.08.2019
You don’t need a flagship store
Most brands sell their products in mediocre online shops for the recommended retail price. This will never work and is just wasted money.
31.07.2019
Why it is hard to get past online selling platforms
Own web shop or platform? This is a question that moves many online merchants. The truth is that both elements are part of a reasonable e-commerce strategy.
30.07.2019
The CVC conference: information, inspiration and networking
An exchange among corporate venture capital investors - new paths and the perfect pitch
Innovation for the core business: corporate start-ups
How the Otto Group is shaping its digital future
Agile teamwork: uncertainties as opportunities in a dynamic business world
Agility has become a buzzword. Whether agencies or other companies, everyone wants to make their working methods more agile. What is often forgotten is that the result matters, not the way to get there.
25.07.2019
Shout Out III – For more female Empowerment
Five more statements for more visibility of female strength.
25.07.2019
Building a customer-obsessed company culture is crucial
The scramble is now on to cater for the consumer’s ever-changing demands. But an entire company culture obsessed with their customer has to start at the top.
23.07.2019
“For more than money good philosophy is needed”
DMEXCO is encouraging reflection on the business - Philosopher Dr. Brennan Jacoby about trust and giving meaning to work
22.07.2019
