Posts under the Topic:
Future
Marketing on the Side? Why Mercedes’ Strategy Feels Misguided
Verena Gründel comments on the new developments at the German car manufacturer – and what they reveal about how much marketing expertise is valued at Mercedes.
16 hours ago
Insight Out: Bold Marketing at Everdrop with David Löwe
David Löwe, co-founder of “Future Brand of the Century” everdrop, shares his marketing philosophy in our interview. He reveals the role played by bold marketing in communicating a sustainable vision to both early adopters and the wider public.
2 days ago
DMEXCO 2025 green code: sustainability at the expo and conference
Sustainability is more than just a buzzword for us. We believe that the digital industry must lead by example in the transformation toward a more sustainable world of work and way of life – and we aim to do just that at DMEXCO 2025.
29.07.2025
8 Leading Voices on Current Trends in Marketing at Cannes 2025
Eight top figures from the sector chat with DMEXCO’s host Verena Gründel about creative effectiveness, AI in digital brand communication and the most important current trends in marketing, direct from Cannes.
21.07.2025
AI for SMEs: Turning Efficiency into Competitive Advantage
A DMEXCO column by Robin Heintze, Managing Director of morefire, on how AI is becoming a true efficiency booster for SMEs.
17.07.2025
What’s New? Three Major Podcast Trends for 2025/2026
A DMEXCO column by Maximilian Conrad, Co-Founder and CEO of Hypecast, exploring the biggest podcast trends for 2025 and 2026.
14.07.2025
Latest Stories
CSRD & Digital Marketing: Visible Sustainability Communication
From 2025, the CSRD is extending reporting requirements to many medium-sized companies – opening new doors for digital marketing. How can your business carry out sustainability communication authentically and effectively?
The long tail is back in marketing – this time with AI
A DMEXCO Column by Thilo Kölzer, COO der DocCheck AG, on the return of long tail campaigns in online marketing through AI.
07.07.2025
